Graduação em Administração de Empresas

Instructor: João Paulo de Alcântara, PhD

Workload: 36 hours – 2 Credits

Start: October 05, 2026 

End: December 07, 2026

Summary: This course helps students understand the impact of the most recent developments in AI, and what adjustments business leaders and government executives have to make. It will also look at recent cases and the impacts it has been causing on human resources and employment. AI brings further challenges regarding enormous uncertainty in the viability of new business models as well as how government services can be most effective.

Instructor:  Hanna Tatarchenco Wekgz, PhD

Workload: 36 hours – 2 Credits

Start: July 27, 2026 

End: September 26, 2026

Summary: International trade and logistics definitions; business, production, and investment in the global economy; import and export of goods and services; statistics on Brazil and foreign countries; Brazil’s federal and  state trade regulations.

Instructor:  Hanna Tatarchenco Wekgz, PhD

Workload: 36 hours – 2 Credits

Start: October 05, 2026 

End: December 07, 2026

Summary: International trade agreements; regional economic integration; international negotiations; Incoterms®; import and export customs clearance procedures in Brazil;  global supply chains; transportation and freight; logistics.

Instructor:  Tiago Gardin, MPP

Workload: 36 hours – 2 Credits

Start: July 27, 2026 

End: September 26, 2026

Summary: This course explores the symbolic and organizational foundations of creativity, highlighting how cultural values and organizational culture influence innovation and symbolic value. It addresses concepts such as cultural capital, authenticity, performativity, and symbolic consumption, using case studies in branding, design, and creative ecosystems.

Instructor:  Tiago Gardin, MPP

Workload: 36 hours – 2 Credits

Start: October 05, 2026 

End: December 07, 2026

Summary: This course analyzes the cultural economy and contemporary cultural policies, focusing on the production, circulation, and regulation of symbolic goods. It discusses creative industries, digitalization, the reputation economy, public policies, copyright, and international trade.

Instructor:  Philipe Moura (to be confirmed)

Workload: 36 hours – 2 Credits

Start: October 05, 2026 

End: December 07, 2026

Summary: This course examines the key aspects of consumer behavior in both national and international contexts, with an emphasis on the cultural factors that influence purchasing decisions. Explore foundational concepts in human behavior, analyze consumer characteristics across different markets, and understand the psychological and sociocultural determinants that shape consumption patterns. The course also introduces tools such as archetypes and personas to help identify and interpret consumer profiles.

Instructor:  Poliana Sepúlveda, PhD

Workload: 36 hours – 2 Credits

Start: October 05, 2026 

End: December 07, 2026

Summary: The role of the Human Resources Business Partner (HRBP) has evolved significantly over the years, moving from a purely administrative function to a strategic role that drives organizational success. This course aims to shed light on the fundamental importance of HRBPs in modern organizations.

Instructor:  xxxxxxx (to be defined)

Workload: 36 hours – 2 Credits

Start: July 27, 2026 

End: September 26, 2026

Summary: This course introduces the core concepts and practices of international marketing, focusing on the strategic and operational challenges of entering and competing in global markets. Students will analyze international business environments and learn how to adapt the marketing mix—product, price, place, and promotion—to diverse cultural, economic, and regulatory contexts. Emphasis is placed on the development of effective marketing plans tailored to globalized markets, enabling students to understand and navigate the complexities of international trade and consumer behavior.

Instructor:  Matheus Schmeling da Costa, PhD

Workload: 72 hours – 4 Credits

Start: July 27, 2026 

End: December 07, 2026

Summary: This course explores the intersection between Choice Theory, Behavioral Economics, and Political Economy, focusing on how individuals construct their perspectives on climate change, learn socially from their peers, and influence collective decision-making processes. Core concepts such as bounded rationality, cognitive biases, and social learning will be discussed, linking them to the ways in which environmental beliefs are formed, disseminated, and influence the design and implementation of public policies. The course combines theoretical foundations with recent empirical and experimental evidence, emphasizing the mechanisms through which individual perceptions connect to institutional dynamics and political debates on sustainability.

Instructor:  Júlio César de Aguiar, PhD

Workload: 36 hours – 2 Credits

Start: October 05, 2026 

End: December 07, 2026

Summary: This course explores the relationship between human rights, society, and organizational management in both national and international contexts. It examines the role of human rights in legal frameworks and social interactions, while fostering the development of an ethical and socially conscious mindset. Special attention is given to how organizations can align their practices with human rights principles and contribute to a more just and inclusive society. 

Instructor:  Paulo Daltro

Workload: 36 hours – 2 Credits

Workload: 30 hours – 2 Credits

Start: July 27, 2026 

Summary: In the current scenario, characterized by rapid technological, social, and economic transformations, people management, and particularly human training and development (T&D), emerge as crucial elements for the sustainability and success of organizations. The capacity for organizational adaptation and innovation is intrinsically associated with the qualification and continuous development of its employees. The strategic management of T&D arises from the need to prevent professional obsolescence, ensuring that individuals remain competitive in the labor market.

Estudantes que concluíram o Ensino Médio e almejam grandes voos na carreira. O curso pretende ser uma experiência prática na descoberta das necessidades dos clientes, de métodos, de identificar-se empaticamente com os consumidores, conceber novos modelos de negócios e transformar o mundo pelo empreendedorismo de startups ou pela transformação de empresas já existentes.

O curso não é um local ou produto finalizado, mas sim um desafio vivo em constante evolução, onde criatividade, adaptabilidade e espírito de perseverança são testados em uma jornada com propósito e destino. A complexidade crescente das empresas, dos sistemas produtivos e das novas tecnologias presentes nas organizações privadas e públicas exigem do jovem a capacidade de trabalhar em equipes conjugando talentos e personalidades distintas.

Conhecimentos teóricos aplicados em situações de aprendizagem para desenvolver as competências necessárias para ocupar os cargos mais altos da Administração de Empresas.

4 anos.

Integral do 1º ao 4º semestres; e matutino do 5º ao 8º semestres.

Bacharel em Administração.

O egresso do curso de Graduação em Administração de Empresas estará apto a atuar em: 

• Empreendedorismo privado, público e social.

• Criação de startups e participação em ecossistemas de apoio e fundos de investimento a startups.

• Gestão estratégica e analítica de organizações privadas e públicas, nacionais e internacionais.

• Atuação com excelência nas áreas essenciais da Administração: Gestão mercadológica on e offline; Processos, produção e logística; Gestão financeira; e Formação e Desenvolvimento de equipes de alto desempenho.

• Análise de mercados internacionais, negociações estratégicas e mediações entre stakeholders multiculturais.

• Gestão e liderança de organizações do terceiro setor.

• Responsabilidade social de empresas e fundos de investimentos com propósito.

• Consultoria empresarial, para organizações privadas, órgãos públicos e terceiro setor.